EXCLUSIVE: UK agency MVE has signed Mollie King, the BBC radio presenter, TV host and former member of girl group The Saturdays for 360 global representation.
King will be managed by MVE Head of Talent Minnie Harding and Talent Director Matthew Harvey. The agency will look to grow her broadcasting and partnerships career alongside building her a digital and IP business.
King co-hosts BBC Radio 1’s weekday afternoon show with Matt Edmondson and fronts her own show, Future Pop. She joined the station in 2018 shortly after reaching the semi-final of Strictly Come Dancing in 2017.
In March, King and Edmonson launched Matt and Mollie’s Novel Idea, a comedy podcast in which they take turns writing chapters of the same book.
King previously hosted BBC Sounds documentary series A Short History of Girlbands, Discovery+ dating show Beauty and the Geek on Discovery+ and Channel 4’s Family Budget Switch Up. Between 2007 and 2017, she was a member of British group The Saturdays.
“I am delighted to be joining MVE and I look forward to seeing what we can do together in this new era of entertainment,” said King.
“Mollie has spent nearly two decades connecting with audiences, from pop star to one of Radio 1’s most-loved presenters,” said Harding. “Together we will build a genuinely multi-platform career and we’re thrilled to welcome her to the MVE family.”
MVE’s global roster includes comedian Uncle Roger, food creator Shereen Pavlides, Olympic diver and Celebrity Traitors star Tom Daley, model Uma Jammeh, YouTuber and Strictly Come Dancing finalist George Clarke and fitness entrepreneur Stef Williams. The agency, founded by Caspar Lee and Joe Sugg in 2018, is backed by WME.
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