Anjali Sud, who recently led Fox’s Tubi streaming service, will take the reins at satellite broadcaster SiriusXM, a bet that her experience at the Fox service will help broaden the appeal of the Sirius offering.
Sud will replace Jennifer Witz, who has worked at SiriusXM for nearly 25 years. Sud will start in her new role in January.
Sud ” has built some of the most successful consumer entertainment platforms. In her previous roles, she scaled audiences, expanded platforms, and led businesses supported by both advertising and subscription models,” said Greg Maffei, chairman of the board of SiriusXM in a statement.
Sud jumps to Sirius after Fox unveiled new plans for the management of its digital properties following the acquisition of Roku.
